Most people think that a brand is just a color scheme and logos, but it's much more than that. It's even much more than just your reputation. Your reputation can precede you, but a well-crafted brand can act as a beacon to alert customers of your existence before they even know you exist.
Before anything else, a brand starts with a singular vibration that resonates at the level of the most core value that you value. "Innovation" -> Apple, "Aspiration" -> Nike, "Safety" -> Volvo, "Thrill" -> Six Flags, and the list goes on. I'm a master at helping companies and individuals get to the core of what matters to them the most. Then, I help them to effectively broadcast that vibration so that it reaches the antennae of customers who value the same.